There is no doubt about it: the Canadian market for grocery delivery is about to take off. With more and more individuals and households becoming aware of the time-saving possibilities of home grocery delivery, and with more options than ever before to choose from, 2018 may well be the year in which we see a major shift in the way Canadians shop for food.
Although grocery delivery is a large and growing business in the United States, Canadians have been slower to pick up on it for a variety of reasons. The reluctance on the part of Canadians to opt into grocery delivery has long puzzled experts. While Canadians are as enthusiastic as anyone else about restaurant and fast food delivery, they have tended to favour traditional supermarkets when it comes to buying groceries, which some industry watchers have attributed to a lack of dynamic options.
But as a wave of start-ups challenge the most established providers by offering high-quality products delivered in hassle-free ways, Canadians are starting to take notice. Companies like Ontario’s truLOCAL have carved out a niche for themselves by offering next-day delivery across Ontario of fresh, locally sourced meat that is sustainable and ethically sourced. By tapping into a growing market for accessible artisanal meat, truLOCAL is offering customers convenient access to the premium products they are shopping for.
One of the major challenges with traditional types of delivery has been timing. Until recently, having groceries delivered to your home has meant needing to plan your schedule around being around to receive the delivery. For young urban professionals with constantly shifting schedules, this can be almost as much of a hassle as just stopping by the supermarket on the way home. Delivery services like truLOCAL appeal to these customers because they offer creative delivery solutions — their meat is delivered in refrigerated coolers, so it doesn’t matter whether the shopper is home or not, as the meat will stay fresh for hours.
TruLOCAL also delivers more widely than many traditional outlets. Customers anywhere in Ontario have the option of getting their food delivered to their home, apartment, gym, or office. They can opt for a one-time delivery or can choose to have their order repeated on a weekly or monthly basis, and they can change their order from delivery to delivery depending on their changing needs. With this kind of flexibility, many Canadians are finding delivery to be a time saving optionthat improves their standard of living.
The lifestyles of Canadians are changing, and as they change they are reshaping everything from daily rituals — when and how we eat dinner — to where and how we shop for food. With many Canadians feeling their leisure time squeezed between the demands of work, family, and fitness, it is increasingly hard to find time to shop for healthy, ethically sourced groceries. Given this reality, perhaps it is unsurprising that food delivery services tailored to the particular demands of modern life are growing in popularity.