Pure Plank: Why This Simple Board Is Already The Wellness Breakthrough Of 2026

In a world overflowing with fitness gadgets, apps, and trendy workouts, it’s rare to encounter a product that genuinely feels like it gets what people actually need: strength, simplicity, and confidence. Enter Pure Plank — the sleek, ergonomic core-training board co‑created by two of the most recognizable figures in sports entertainment, WWE‑turned‑AEW stars Adam Copeland and Jay Reso. What began as a deeply personal journey to reclaim health and vitality has blossomed into one of 2026’s most talked‑about wellness innovations, especially among women seeking balanced fitness that fits into real life, and it’s only January!

Pure Plank isn’t just another piece of equipment, it’s a movement rooted in resilience, community, and joy, and it’s challenging the way we think about strength and success. 

At its core (pun absolutely intended), the Pure Plank board is a refined evolution of one of the most powerful body‑weight exercises in existence: the plank. Rather than ignoring the discomfort many people feel when they try traditional planks, Copeland and Reso designed a tool that makes core work comfortable, dynamic, and accessible for everyone whether you’re a seasoned athlete or a busy parent dipping your toes back into fitness. 

The board itself features detachable ergonomic handles, soft rubber padding, a magnetic digital timer, and even a smartphone holder, all engineered to help you focus on form and progress, not fidgeting and strain.  With the companion app offering guided routines and tracking, Pure Plank transforms what used to be one of the most deceptively tough exercises into something almost fun, structured, and personal. 

What makes Pure Plank especially magnetic to start off this year is its story and soul. Adam Copeland, a wrestling icon many know from WWE and AEW, faced the sobering reality of injury and forced retirement. He once found himself out of breath just climbing a flight of stairs — a moment that ultimately sparked a radical shift in how he approached fitness and daily wellness.  What he and Jay Reso realized in their own comeback journey — planks helped build not only a stronger body, but better posture, mobility, and long‑term stability — became the heart of Pure Plank’s mission. 

But the product’s appeal isn’t limited to professional athletes or wrestlers making a return to the ring. Women across the fitness spectrum have embraced it, and perhaps no voice captures this impact better than Beth Copeland, Adam’s wife, a former WWE champion in her own right. Beth has candidly shared how the board has become an integral part of her own wellness journey:

“At the center of my yoga practice is the plank… Pure Plank provides an alternative to wrist pain while still giving you all of the plank benefits. The shape and size of Pure Plank allows me to use it throughout the course of my home yoga practice now.”

Her insight reflects a truth many women know: physical strength isn’t just about aesthetics. It’s about mobility, pain‑free living, and feeling at home in your body. For Beth, the mindful element of fitness — something she discovered through years of yoga and self‑reflection — is every bit as important as physical results. Incorporating Pure Plank into her routine has helped not only with strength but with flexibility, posture, and overall well‑being.

And she hasn’t stopped there. When asked for advice recently for women just starting out with core training, Beth wisely noted that the “core” is more than just abs, it’s a supportive belt of muscles that aids daily movement, prevents injury, and fosters confidence.

“For those of us who have had children… making precious babies takes a toll on not only your muscles but your connective tissue. The benefit of planking is that it is an exercise that can be scaled and modified to meet you where you are at.”

This perspective — one rooted in gentleness, progression, and self‑acceptance — resonates deeply with the women who have gravitated toward Pure Plank. They aren’t looking for a quick fix; they want sustainable strength, balanced fitness, and tools that make real life better. From day‑to‑day tasks like lifting kids and carrying groceries to fitness aspirations like stronger posture or slimmer waistlines, Pure Plank bridges the gap between intention and visible result.

Beyond the board’s thoughtful design, its footprint already this year goes even further. The Pure Plank community, fueled by social sharing, coach‑led modules in the app, and authentic stories of personal transformation, has created a culture around core training that feels inclusive, motivating, and genuinely uplifting. Users share progress, tips, and encouragement, celebrating small victories like longer hold times or reduced back discomfort.

That’s a refreshing change in the fitness world, where performance has often been tied to unrealistic standards or intimidating gear. Pure Plank flips the script: its ethos is about foundational strength, long‑term wellness, and daily movement you enjoy. In a wellness landscape saturated with fads and fleeting trends, that’s a gift. 

Women especially, from new moms reclaiming their strength to busy professionals carving out time for self‑care, are finding that Pure Plank fits seamlessly into the rhythms of their lives. You don’t need an hour in the gym, fancy equipment, or elite athleticism. A few minutes a day, a board you can stash easily in your living room or home office, and the gentle encouragement of a community all add up to real, noticeable progress. 

Ultimately, Pure Plank isn’t just about a workout. It’s about the diet of life — the daily choices, small disciplines, and consistent practices that nourish strength, resilience, and confidence from the inside out. Created by two elite athletes who know what it means to rebuild, adapt, and thrive, and embraced by women who refuse to settle for anything less than vitality, Pure Plank has earned its spotlight as one of 2026’s most beloved wellness products.

Whether you’re stepping onto the board for the first time or deepening a lifelong fitness journey, Pure Plank invites you to rediscover your core, and maybe, in the process, rediscover yourself… New year, new you, right?!